An “elevator speech” is that mini-speech, or “pitch” that you say when whenever someone asks you, “What you do?” It is named that because it needs to be short enough to answer the question when you are on an elevator, traveling between floors.
Give yourself a few moments to think about the words you use when people ask you, “What do you do?” These are valuable words. Don’t waste them. Use the opportunity to your best advantage.
Here’s my suggestion: Say what you do that helps others succeed. Think life purpose and desired outcomes. Don’t limit yourself with just a vague label.
For example, if you are a doctor, you could say, “I’m a doctor.” On the other hand, you could say, “I help heal people when they break a bone (if you are an orthopedist).” If you are a lawyer, you could say, “I help people resolve their legal disputes and stay out of court.” A teacher could say, “I help 3rd graders appreciate how the history of our country affects their daily lives.” Plumbers keep drains clear so homes and buildings don’t get flooded. Electricians help keep the lights on. You get the idea.
If you are a consultant or coach, you could use this formula: I give [your kind of client] the [what kind of skills you teach] to do [what does your client want to do.] For example, if you are a speech coach, you could use the formula like this: I give politicians the public speaking skills they need to get elected.
How do you help others to have better lives, better health, wealth, relationships? How do you help them have an easier life or to succeed in their endeavors?
I recently was reminded of how every word – even every letter – counts, when I recently revised my Twitter bio. Only 160 characters are allowed! Another way to look at an elevator speech is to consider it as a “baby bio.”
Here is the latest version of my Twitter “baby bio”: “I am a word polisher and consultant to help professionals and speaker/coaches write books, blogs, and all they need to achieve their goals with words.”
Do you have an elevator speech? What does your Twitter account say you are? Please, if you care to share, we can all learn from each other!